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The eCommerce market in Thailand is currently the second largest in Southeast Asia and is expected to grow around 22% annually until 2020. With support from the Thai government, a “Digital Thailand” initiative, that started in 2016, has brought about a wave of opportunities for businesses across different industries to digitize their operations and services, especially for SMEs seeking to undergo digital transformation. As a result, cross-border market opportunities offer growth rates of approximately 25%, which is well above those found in most traditional retail markets. Cross-border B2C eCommerce is estimated to grow to $1 trillion in 2020.
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