COSMEX 2019 is considered gateway to ASEAN’s growing beauty industry which brings all players in the industry to discover cosmetics and supplementary manufacturing innovations, packaging solutions, as well as a complete access to quality OEM/ODM services with global standards.

Thailand’s beauty and personal care products market was valued at approximately $6.2 billion in 2018 and is expected to reach $8.0 billion in 2022.  Thailand’s beauty industry has grown by 7.2-7.9% annually over the last six years.  The beauty care and personal care market in Thailand is projected to have a healthy growth of 7.3% per year from 2019 to 2022.  Beauty and personal care segments are among the fastest growing of consumer goods areas.

The top three largest sub-categories by market value are skin care, hair care and color cosmetics.

  • Anti-aging and whitening skin care
  • Facial masks
  • Color cosmetics with multi-benefits
  • Men’s grooming
  • Sun care
  • Baby and child-specific products
  • Natural and organic beauty and personal care products.

Key trends are:

Aging population is a growing segment especially in skin care and oral care.

A significant portion of demand is driven by inbound tourists, especially Chinese and other Asians who like to buy beauty and personal care products to take back to their home countries.

Non-store retail shifting towards online store, for this reason, KHA GROUP implemented the “One Stop Shop” project, for cosmetic foreign manufacturers who want to sell on ecommerce platforms in Thailand.

This One Stop Shop system allows the manufacturer to enter the market directly and brand their cosmetics (or any other product sold to the final consumer) in a very short time and with a lower investment than traditional channels.

For more information, contact our marketing department: